Strengths | Weaknesses |
• Global brand • Focus on research & development • Strategic location • Customer-centric vision • Diverse products • Applied advanced technology • Amazon.com’s merchant program • Skilled workforce • Strong logistics | • No physical presence • Low profit margins • Low cash flows • Weak performance in China |
Opportunities | Threats |
• Growth in movie downloads • Social networking • Growth of online shopping in China • Beijing Olympics 2008 • Expansion through acquisitions • Growing e-commerce sales • Growth in digital media • Increased consumer spending in India | • Dependent on vendors • Strong competition • Patent infringement |