Strengths

Weaknesses

•        Global brand

•        Focus on research & development

•        Strategic location

•        Customer-centric vision

•        Diverse products

•        Applied advanced technology

•        Amazon.com’s merchant program

•        Skilled workforce

•        Strong logistics

•        No physical presence

•        Low profit margins

•        Low cash flows

•        Weak performance in China

Opportunities

Threats

•        Growth in movie downloads

•        Social networking

•        Growth of online shopping in China

•        Beijing Olympics 2008

•        Expansion through acquisitions

•        Growing e-commerce sales

•        Growth in digital media

•        Increased consumer spending in India

•        Dependent on vendors

•        Strong competition

•        Patent infringement